Alice Jemima

When 22-year-old Alice Jemima was 14 and everyone else from her comprehensive school in Devon applied for work experience placements in retail or IT departments, Jemima followed her passion and got herself a ticket to Glastonbury instead. By this point Jemima had already taught herself the guitar and started writing fully fledged songs, but the hands-on experience of soaking up a music festival cemented a desire that had always been there. Inspired by poetic, emotionally-lead artists such as Corinne Bailey Rae and KT Tunstall, as well as the birth of her brother, Jemima had started working on her own songs at the age of 12, steadily turning her classical guitar training towards a more commercial style. Jemima’s songs caught the attention of Radio 1 DJ and Camp Bestival co-founder Rob da Bank, first leading to a session at Maida Vale, then seeing Alice Jemima sign to Sunday Best – Rob’s independent record label. Quietly determined, naturally authentic and with a devastating turn of phrase, Jemima creates songs that speak of universal emotions but in a way that feels direct and personal.